BRAND IDENTITY CREATING ON-CAMPUS COMMUNITY
From its inception in 1975, Griffith University set out to be more than a traditional uni—vowing to operate with equity, inclusion, and social justice. To honour this, brand design for its new student partnership program subverts the the usual seriousness of tertiary design. The warm, playfully abstract logos are inspired by real Australian species such as the Davidson Plum.
The new initiative allows students, staff and industry to come together as a community to share their ideas and work together on the things that matter. The brand identity aims to inspire participants to dream of a bright, creative and sustainable future.
The new initiative allows students, staff and industry to come together as a community to share their ideas and work together on the things that matter. The branding invites participants to dream of a bright, creative and sustainable future.
Sub-brand logos
The Co-Design Lab logo evokes strength, sustainability and interconnectedness, inspired by a golden wattle.
For Co-Design Incubator, a flower logo to represent a fresh possibility that needs support to grow.
Finally, the Student Voice logo evokes a collection of contributing voices, inspired by the Davidson Plum.
Social media tile
This post uses a warm, approachable palette, creating an inviting feel while clearly communicating the call-to-action.
